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5 min read
Product Update

Broken links kill your SEO silently: how Orilyt detects them automatically

New test #58 crawls up to 500 pages and pinpoints every dead link — no plugin, no manual check.

Key Takeaways
  • Broken links degrade both user experience and search engine rankings — often without anyone noticing
  • Test #58 crawls from the homepage, up to 3 levels deep, checking up to 500 URLs with fast HEAD requests
  • Each broken link is turned into an actionable FIA recommendation: fact, impact, action

A broken link is one of those problems that nobody sees — until it costs you. A visitor clicks, lands on a 404 page, and leaves. Google follows the same link, records the error, and lowers your ranking. Multiply that by a dozen dead links across a site, and the damage adds up quietly.

The problem is that nobody checks. Broken links accumulate over time: deleted pages, changed URLs, expired external resources. Manually clicking every link on a 50-page site is not realistic.

That's why we built test #58. Orilyt now crawls your site automatically and flags every broken link it finds — with the source page, the HTTP error code, and a clear action plan.

Broken link detection: crawl, 404 detection, action plan

Why broken links are a bigger problem than you think

A single broken link might seem harmless. But in practice, it creates a chain reaction:

The visitor who clicks a dead link loses trust. They don't know if the site is maintained, if the content is up to date, or if the business is still active. For a freelancer presenting an audit, this is a concrete finding that any client can understand.

From an SEO perspective, broken links waste crawl budget. Google discovers a dead end, records a 404, and redistributes the link equity elsewhere. Over time, pages that should rank well lose their internal linking support.

14 broken links detected — degrades user experience and SEO — fixable in half a day. That's a finding any client can understand and act on.

How the broken link test works

Test #58 starts from the homepage and follows internal links, up to 3 levels deep. On each page, it extracts every <a href> link and sends a HEAD request to check the status.

It detects 404 (not found), 410 (gone), 500 (server error), timeouts, and refused connections. For each broken link, the report shows the source page, the target URL, and the HTTP status code.

The scan is fast because it uses HEAD requests (no full page download) and runs multiple checks in parallel. The URL limits depend on your plan:

  1. Free / Solo: up to 50 URLs checked
  2. Freelance / Small Team: up to 200 URLs checked
  3. Agency: up to 500 URLs checked

No plugin, no admin access, no JavaScript rendering. Everything runs from the outside, just like a real visitor — or a search engine crawler.

Turning dead links into a selling point

For freelancers and agencies, broken links are one of the easiest findings to sell. The problem is visible (click the link, see the 404), the impact is clear (bad UX + SEO damage), and the fix is straightforward (update or remove the link).

In the Orilyt report, test #58 generates a structured FIA recommendation:

  1. Fact: "14 broken links detected across 3 pages"
  2. Impact: "Visitors encounter dead ends, search engines waste crawl budget"
  3. Action: "Update or remove broken links — estimated effort: half a day"

This is the kind of finding that turns a diagnostic into a billable task. The client sees the problem, understands the consequence, and knows exactly what to do about it.

Broken links are the lowest-hanging fruit in any website audit. They're easy to find, easy to explain, and easy to fix — the perfect entry point for a maintenance contract.

Part of the complete audit workflow

Test #58 is not a standalone tool — it's integrated into the full Orilyt audit pipeline:

  1. Run an audit: broken links are detected alongside the other 57 tests
  2. Review the report: broken links appear in the SEO section with score, details, and recommendations
  3. Set up monitoring: track broken links over time and get alerted when new ones appear

Combined with multipage audit, you can scan an entire site and catch broken links across every page — not just the homepage. And with white-label reports, you can present the findings under your own brand.

One more reason to audit before you pitch

Broken links are invisible problems with visible consequences. They hurt user experience, damage SEO, and signal neglect — exactly the kind of finding that justifies a maintenance contract.

With test #58, Orilyt catches them automatically. No manual checking, no browser extensions, no spreadsheets. Just run an audit and let the crawler do the work.

If you're a freelancer or an agency, this is one more concrete finding you can show your clients — and one more reason to use Orilyt before every pitch.

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