How Much to Charge for a WordPress Audit?

The question every freelancer and agency asks. Too expensive, the prospect leaves. Too cheap, you devalue your expertise. Here's a concrete pricing framework.

You have the tool. You have the skills. But when a prospect asks "how much does an audit cost?", you hesitate. €200? €500? €1,500? The answer depends on what you're really selling.

An audit isn't a standard product — it's a professional service. Its price depends on your positioning, your deliverables, and the value the client gets. A €200 audit and a €1,500 audit can use the same tool; the difference is in the expertise.

Here's a concrete pricing framework for freelancers and agencies using Orilyt.

What Does an Audit Really Cost?

With Orilyt, production cost is minimal:

• C1 Orilyt credit ≈ €1.30 (100-credit pack at €129). The 56-test audit is generated in 2 minutes.
• AYour analysis time: 15–60 minutes depending on depth. This is where value is created.
• PYour presentation time: 30–60 minutes to explain results to the client.

The real cost is mainly your time. If you charge €80/h, an audit with 1h analysis and 30 min presentation costs ~€120 in time + €1.30 for the tool. The selling price must cover this cost AND your margin.

Three Pricing Tiers

Most professionals structure their offering in 3 tiers:

The key: price increases with perceived value, not time spent. A Premium audit uses the same tool as an Express — it's the analysis and debrief that make the difference.

Sell Value, Not Time

The most common mistake is hourly pricing. The client isn't buying your time — they're buying a diagnosis and roadmap. If your audit reveals a security issue that could cost €10,000 in damages, an €800 audit is a bargain.

Here's how to anchor value in your proposal:

1. Show the cost of inaction — "Without this audit, you wouldn't know your SSL certificate expires in 2 weeks or that 8 plugins have known security vulnerabilities."
2. Quantify impact — "Your performance score is 35/100. Each extra second of loading time reduces conversions by 7%."
3. Position yourself as expert — "This 56-test report covers performance, SEO, security, UX, and legal compliance. It's a complete diagnosis, not an automated scan."

Free Audit as a Prospecting Tool

Orilyt offers 3 free credits on signup. Use them strategically:

1. Prospecting audit — run an audit of the prospect's site BEFORE the first meeting. Present results as an opener: "I took 2 minutes to audit your site, here's what I found..."
2. Show the full report — the Orilyt report is impressive enough to justify a paid audit. The prospect sees all 80+ tests, scores, recommendations.
3. Propose the deep audit — "What you just saw is an automated scan. My professional audit includes 5-page analysis, personalized debrief, and a costed action plan."

The free audit isn't a loss — it's a sales investment. Prospect-to-client conversion is much higher when you show concrete results from the first contact.

Conclusion

The right price for a WordPress audit isn't the lowest — it's the one that reflects your expertise and the value the client receives. An Orilyt audit at €1.30 tool cost can sell between €150 and €2,000 depending on your deliverables.

Structure your offer in 3 tiers, sell value (not time), and use the free audit as a prospecting tool.

The first audit is the hardest to sell. After that, the client knows the value — and they come back.